18 YouTube Stars Who Define Gen-Z

If there’s one thing Gen Z knows how to do, it’s making waves on YouTube. They’ve transformed the platform into their own playground, creating content that spans everything from jaw-dropping stunts to deeply personal stories. These creators aren’t just influencers; they’re trendsetters, tastemakers, and cultural icons defining what it means to be Gen Z. Here are 18 YouTube stars who are reshaping entertainment, fashion, and lifestyle for their generation.

1. Emma Chamberlain — Queen of Relatable Realness

Emma Chamberlain has perfected the art of “realness” on YouTube, ditching filters and fake personas to create content that feels like hanging out with a friend. Her unfiltered humor, offbeat editing style, and candid approach to everything from coffee to mental health make her a Gen Z icon. Emma’s authenticity has redefined influencer culture, proving that “being yourself” is a solid brand.

2. MrBeast — Philanthropy and Stunts on a Massive Scale

MrBeast, aka Jimmy Donaldson, is famous for over-the-top challenges, enormous giveaways, and a heart for philanthropy. From giving away millions to planting trees, he’s made it clear that YouTube stardom can make a big impact. He’s pushed the boundaries of what a “YouTuber” can do, making the platform about more than just views — it’s about using influence to do good.

3. JoJo Siwa — Glitter, Bows, and Authenticity

JoJo Siwa isn’t just a YouTuber; she’s a brand in herself. Known for her bright colors, big bows, and sparkling personality, JoJo has a huge Gen Z fan base who admire her fearless individuality. Her coming-out video, which she shared with openness and pride, showed her fans that being yourself is what matters most.

4. Larray — Meme Culture in Motion

Larray brings meme culture to life with hilarious commentary, original songs, and a knack for viral moments. His humorous takes on everything from TikTok trends to internet drama resonate with Gen Z’s love for playful, self-aware content. He’s all about having fun with his audience, proving that comedy and personality are key to YouTube success.

5. Tana Mongeau — The Queen of Internet Drama

If there’s drama online, Tana Mongeau probably has something to say about it. Known for her wild storytimes, unfiltered opinions, and no-holds-barred personality, Tana’s YouTube channel is a rollercoaster of shock value and entertainment. Her openness about everything from relationships to fame is a big part of her appeal to a generation that values transparency.

6. NikkieTutorials — Makeup and Self-Acceptance

NikkieTutorials has been a go-to for Gen Z beauty lovers for years, but her influence goes way beyond makeup tutorials. When she publicly came out as transgender in 2020, she opened up a conversation about authenticity and acceptance. Her channel blends skill, personality, and advocacy, making her a voice for both beauty and personal empowerment.

7. Addison Rae — TikTok Star Turned YouTube Sensation

Addison Rae may have started on TikTok, but her influence has expanded to YouTube, where she shares everything from lifestyle videos to dance challenges. Her girl-next-door vibe and commitment to being herself have made her a relatable icon for young viewers. Addison’s journey proves that YouTube can be a natural extension for stars across platforms.

8. TommyInnit — Gaming, Comedy, and British Charm

TommyInnit has skyrocketed to YouTube fame with his hilarious Minecraft videos and quick wit. His comedic timing and collaborations with other popular streamers make his channel addictive for Gen Z gamers. With millions of subscribers, he’s become one of the biggest names in gaming, proving that humor and gaming are a winning combination.

9. Bailey Sarian — Murder Mysteries and Makeup

Bailey Sarian’s unique blend of true crime and makeup tutorials has captivated viewers across YouTube. Her “Murder, Mystery, and Makeup” series combines storytelling with artistry, making it perfect for Gen Z’s love of multitasking entertainment. She’s turned a niche into a phenomenon, showing how creative formats can win big on YouTube.

10. Bretman Rock — Unapologetically Fabulous

Bretman Rock brings a mix of beauty, humor, and realness that Gen Z adores. Known for his extravagant personality and raw honesty, Bretman’s content feels like an endless party where everyone is invited. His unfiltered commentary on everything from makeup to life challenges resonates with an audience that values bold self-expression.

11. James Charles — Makeup Extraordinaire

Love him or hate him, James Charles is one of YouTube’s biggest beauty influencers. His makeup tutorials, transformations, and collaborations with other stars have made him a household name. With bold looks and a fearless attitude, James continues to influence makeup trends and keep Gen Z glued to their screens.

12. Markiplier — Gaming With a Side of Heart

Markiplier has been a major player in gaming content on YouTube, and his connection with fans has set him apart. From horror game playthroughs to charity live streams, Markiplier brings humor, kindness, and a down-to-earth vibe to every video. His commitment to good causes and mental health awareness has only strengthened his bond with viewers.

13. SssniperWolf — Gaming and React Content Queen

SssniperWolf combines gaming, reaction videos, and challenges, creating an array of content that keeps fans entertained. Her straightforward, friendly approach to YouTube has made her a favorite among young viewers who love her gaming expertise and lighthearted style. Her consistency and relatability make her a top choice for Gen Z’s gaming fix.

14. Emma Blackery — DIY, Commentary, and Creative Freedom

Emma Blackery’s variety of DIY projects, commentary, and music make her one of the most versatile creators on YouTube. She’s known for being outspoken and creative, using her platform to discuss everything from music to internet culture. Emma is a classic example of how Gen Z loves creators who aren’t afraid to speak their minds.

15. Cody Ko — Comedy, Commentary, and Satire

Cody Ko’s mix of commentary, satire, and roast videos has won him a massive following among Gen Z. His videos often poke fun at internet trends, celebrity culture, and cringey content, creating a hilarious take on modern life. With his partner-in-comedy Noel Miller, Cody has carved out a niche that’s all about comedy, realness, and a hint of chaos.

16. Lilly Singh — Sketches, Skits, and Social Commentary

Lilly Singh, aka Superwoman, has been creating funny, relatable sketches on YouTube since 2010. She’s paved the way for diverse representation in comedy, tackling everything from immigrant culture to relationships with wit and humor. Lilly’s channel remains a favorite for Gen Z viewers who value cultural inclusivity and clever humor.

17. Dream — Mystery and Minecraft Mania

Dream is the definition of an internet mystery, as he keeps his identity hidden while producing some of the most-watched Minecraft content on YouTube. His “Minecraft Manhunt” series is full of suspense, creativity, and incredible skill, making him a legend among Gen Z gamers. Dream’s anonymity adds to his appeal, keeping fans guessing and hooked.

18. Safiya Nygaard — The Queen of Experimental Content

Safiya Nygaard’s videos are all about experimenting, from “Frankenstein” makeup to quirky fashion. Her engaging style and curiosity make her videos a hit, especially with viewers who love seeing unique, sometimes ridiculous challenges. Her mix of DIY experiments and in-depth explanations resonate with a generation that loves both knowledge and entertainment.