16 Things Millennials Are Obsessed With

Millennials are a fascinating bunch, known for their unique obsessions that blur the line between quirky and totally relatable. From avocado toast to nostalgia-filled trends, this generation’s loves often make headlines, whether for their charm or their meme-worthiness. Let’s dive into the definitive list of Millennial obsessions that have shaped pop culture and fueled countless Instagram posts.

1. Avocado Toast

No Millennial list is complete without this trendy snack. Whether it’s sprinkled with feta, drizzled with chili oil, or smashed beyond recognition, avocado toast has become a brunch staple. Bonus points if it’s served on sourdough and costs more than your first car.

2. 90s Nostalgia

From Tamagotchis to Saved by the Bell reruns, Millennials love revisiting their ‘90s childhoods. They’ve revived everything from scrunchies to chokers, and let’s not forget their undying loyalty to Friends and The Fresh Prince of Bel-Air. If it’s neon or vaguely reminds you of Lisa Frank, Millennials are all in.

3. Coffee Culture

Forget regular old drip coffee—Millennials are all about flat whites, cold brews, and matcha lattes. Add a plant-based milk option and a well-lit café for the perfect Instagram shot, and you’ve got a Millennial’s happy place. The Starbucks Gold Card? Practically a badge of honor.

4. Craft Beer and Microbreweries

Millennials have elevated beer tasting into an art form. Hazy IPAs, sours, and stouts with creative names are essential for any social outing. If the brewery doesn’t have a pun-laden name and board games, is it even worth going?

5. Sustainable Living

Millennials are all about eco-friendly choices, from reusable water bottles to zero-waste products. They’ll proudly whip out their metal straws and tote bags, ready to save the planet one compostable coffee pod at a time.

6. Binge-Watching TV Shows

Netflix marathons and streaming wars were practically invented for Millennials. They’ll watch entire seasons of Stranger Things in a single weekend and still debate whether The Office or Parks and Recreation is the ultimate comfort show.

7. Plants (Especially Succulents)

Houseplants are the new pets, and succulents reign supreme in the Millennial plant kingdom. Whether they’re naming their fiddle-leaf fig or rescuing a sad cactus from Home Depot, Millennials are all about nurturing their leafy companions.

8. DIY Projects

If it can be crafted, painted, or hot-glued, a Millennial has probably tried it. From Pinterest-inspired weddings to macramé wall hangings, their DIY game is strong. Sure, not every project turns out as planned, but that’s what Etsy is for.

9. Side Hustles

Millennials aren’t content with a 9-to-5; they’re monetizing hobbies left and right. Whether it’s a thriving Etsy shop, a photography gig, or selling handmade candles on Instagram, side hustles are practically a generational trait.

10. Wellness Trends

From yoga retreats to jade rollers, Millennials have turned wellness into a full-blown lifestyle. They’re all about mindfulness, kombucha, and tracking their steps with fitness apps. The phrase “self-care Sunday” didn’t create itself.

11. Harry Potter

Even two decades later, Millennials are still waiting for their Hogwarts letters. Whether it’s visiting the Wizarding World or debating house alignments, their devotion to the boy wizard is unwavering. Accio Millennial fandom.

12. Minimalism (or at Least Pretending to Like It)

Thanks to Marie Kondo, Millennials are obsessed with decluttering and owning only what “sparks joy.” Whether or not they achieve true minimalism, they’ve at least embraced the aesthetic: clean lines, neutral tones, and way too many white walls.

13. Memes

Millennials didn’t invent memes, but they’ve certainly perfected the art of sharing them. From sassy text exchanges to absurd TikTok trends, their humor lives and dies by the meme. If it’s not funny enough to screenshot and send to a friend, why even bother?

14. Food Trucks

Gourmet tacos, artisanal donuts, and fusion dishes served out of a truck? Millennials are obsessed. Food trucks bring the perfect mix of delicious food and Instagram-worthy aesthetics, all in a casual, outdoor setting.

15. Vintage Shopping

From thrift stores to estate sales, Millennials are all about scoring unique secondhand finds. It’s not just about saving money; it’s about curating a wardrobe or home that feels one-of-a-kind. Plus, nothing beats the thrill of a good vintage haul.

16. Festivals (Especially Coachella)

Music festivals are a Millennial pilgrimage, and Coachella is the ultimate destination. Flower crowns, boho outfits, and curated Instagram grids make the experience as much about the vibe as the music. Even those who don’t go love to talk about it.

Like our content? Be sure to follow us!