18 Food Ads That Changed What We Eat Today
Ads have shaped the way we think about food over the years. From catchy slogans to creative campaigns, they’ve influenced what lands on our plates. Here are 18 ads that left a big mark on food culture.
McDonald’s “I’m Lovin’ It”
McDonald’s “I’m Lovin’ It” campaign, launched in the early 2000s, became one of the most recognizable slogans in fast-food advertising. The simple, catchy phrase accompanied by a whistle tune resonated globally, effectively branding McDonald’s with a positive, upbeat image.
Wendy’s “Where’s the Beef?”
Wendy’s hit the advertising jackpot in the 1980s with its “Where’s the Beef?” campaign. The phrase became a cultural catchphrase, used to question the substance of an idea, event, or product, far beyond the realm of hamburger patties.
Coca-Cola “Share a Coke”
Coca-Cola’s “Share a Coke” campaign, which replaced its iconic logo with people’s names on bottles, was a marketing sensation. It personalized the Coke-drinking experience and encouraged sharing, both physically and across social media platforms.
KFC “It’s Finger Lickin’ Good”
KFC’s slogan “It’s Finger Lickin’ Good” is an all-time classic, encapsulating the messy joy of eating their fried chicken. It’s a phrase that’s not only catchy but also effectively conveys the tastiness of the product.
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M&M’s “Melts in Your Mouth, Not in Your Hands”
M&M’s cleverly addressed a common chocolate-eating problem with its “Melts in Your Mouth, Not in Your Hands” slogan. This catchy phrase highlighted the candy’s unique selling point and became synonymous with the brand.
Red Bull “Gives You Wings”
Red Bull energized the energy drink market with its “Gives You Wings” campaign. This slogan suggested that consuming Red Bull could elevate one’s energy levels almost supernaturally, a message that resonated with its target audience.
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Campbell’s Soup “M’m! M’m! Good!”
Campbell’s Soup nailed a simple yet effective message with “M’m! M’m! Good!” This slogan has been synonymous with comfort and homeliness for decades, underscoring the brand’s position as a staple in American kitchens.
Kellogg’s Frosted Flakes “They’re Grrreat!”
Tony the Tiger’s enthusiastic proclamation that Frosted Flakes are “Grrreat!” is one of the most enduring slogans in cereal advertising. It effectively communicates the product’s appeal to kids and adults alike.
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Subway “Eat Fresh”
Subway differentiated itself in the fast-food market with its “Eat Fresh” slogan. This catchphrase underscored the brand’s commitment to fresh ingredients and healthier eating options.
Rice Krispies “Snap! Crackle! Pop!”
Rice Krispies’ “Snap! Crackle! Pop!” slogan is not only catchy but also onomatopoeically describes the sound the cereal makes when milk is added. It’s a playful and memorable way to brand the breakfast experience.
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Pringles “Once You Pop, The Fun Don’t Stop”
Pringles’ slogan “Once You Pop, The Fun Don’t Stop” accurately describes the experience of eating their crisps. The phrase, alongside the distinctive packaging and pop-top lid, became a key part of the brand’s identity.
Nescafé “It All Starts With a Nescafé”
Nescafé tapped into the morning ritual of coffee drinking with its slogan “It All Starts With a Nescafé.” This tagline positions their product as an essential start to the day.
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Skittles “Taste the Rainbow”
Skittles’ “Taste the Rainbow” slogan is as colorful and imaginative as the candy itself. This phrase encapsulates the variety and fun inherent in the brand.
Doritos “For the Bold”
Doritos’ “For the Bold” campaign effectively targeted a younger, adventurous demographic. The slogan aligns with the intense flavors and bold marketing strategies the brand is known for.
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Heinz Ketchup “57 Varieties”
Heinz’s “57 Varieties” is more than a slogan; it’s a part of the brand’s identity. While not initially true in a literal sense, it came to represent the diverse range of products offered by Heinz.
Nutella “Spread the Happy”
Nutella’s “Spread the Happy” campaign captured the essence of what makes the spread so popular. It’s not just about taste; it’s about the joy and happiness associated with eating Nutella.
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Budweiser “This Bud’s for You”
Budweiser’s “This Bud’s for You” is an iconic slogan that has stood the test of time. It creates a personal connection with the consumer, suggesting a sense of reward and satisfaction with each drink.
Oreo “Milk’s Favorite Cookie”
Oreo effectively positioned itself as a perfect companion to milk with “Milk’s Favorite Cookie.” This slogan not only promotes Oreos but also encourages a classic pairing, making it a memorable part of snack time.
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