15 Hidden Stories Behind Popular Music Videos
Music videos often have a deeper meaning than you realize. These stories add a new layer to songs you know and love. Here’s the backstory on some big hits.
1. Michael Jackson’s “Thriller”

Michael Jackson’s “Thriller” is not just a music video; it’s a monumental piece in pop culture. Directed by John Landis, this 14-minute epic was an ambitious project, combining music, film, and dance. Jackson, who was heavily involved in the video’s conception, wanted to create a short film rather than a traditional music video. The set was bustling with elaborate makeup and special effects teams to bring the undead to life, a process that often took hours. Jackson’s commitment to the role, even enduring claustrophobic makeup, showed his dedication to his artistry.
2. Madonna’s “Vogue”

“Vogue,” directed by David Fincher, was a game-changer for Madonna and the music video industry. The black and white aesthetic, inspired by 1920s and 1930s Hollywood, was a stylistic departure for Madonna. The video was shot in an actual Art Deco mansion, lending authenticity to its glamorous atmosphere. Madonna worked closely with choreographers to perfect the vogueing style, a dance form rooted in the LGBTQ+ community. This video not only showcased Madonna’s versatility but also brought vogueing into mainstream culture.
3. Nirvana’s “Smells Like Teen Spirit”

The grunge anthem “Smells Like Teen Spirit” by Nirvana has an equally iconic video. Directed by Samuel Bayer, the video captured the raw energy of a live Nirvana performance, set in a dystopian high school gym. The casting call for the video asked for young people who liked to “freak out,” resulting in an anarchic and authentic atmosphere. Kurt Cobain was reportedly dissatisfied with the original edit, leading to a re-edit that included more close-up shots of the band. The chaotic energy of the shoot perfectly mirrored the spirit of the song.
4. Britney Spears’ “Baby One More Time”

Britney Spears’ debut music video, “Baby One More Time,” was an instant hit and a cultural phenomenon. Directed by Nigel Dick, the video featured Spears as a high school student, an idea that came from Spears herself. The iconic schoolgirl outfit, designed by Spears, became a defining image of late 1990s pop culture. Shot at Venice High School in California, the same location as the film “Grease,” the video featured real students as extras. The video’s success marked the beginning of Spears’ ascent to pop superstardom.
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5. Beyoncé’s “Single Ladies (Put a Ring on It)”

Beyoncé’s “Single Ladies (Put a Ring on It)” is known for its simple yet captivating concept. Directed by Jake Nava, the video featured a minimalistic black-and-white setting, putting the focus on Beyoncé and her backup dancers’ synchronized choreography. The dance routine, choreographed by Frank Gatson Jr. and JaQuel Knight, became a global phenomenon, with fans and celebrities alike attempting to replicate the moves. The video’s simplicity and the iconic black leotard created a visual that is as unforgettable as the song itself.
6. OK Go’s “Here It Goes Again”

OK Go’s “Here It Goes Again” is famous for its creative and intricately choreographed treadmill routine. Directed by Trish Sie, the video was shot in a single take, showcasing the band’s precise timing and coordination. The idea for using treadmills came from the band’s desire to create something unique and visually striking. Despite the video’s complexity, it was shot in a modest studio with a minimal crew, proving that innovation doesn’t always require a big budget. This video became one of the early viral sensations on YouTube.
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7. Childish Gambino’s “This Is America”

Childish Gambino’s “This Is America,” directed by Hiro Murai, is a powerful commentary on American culture. The video is packed with symbolism and subtle references that sparked widespread analysis and discussion. The chaotic scenes and abrupt shifts in tone were designed to keep the viewer off-balance, mirroring the song’s commentary on violence and entertainment. Glover’s dance moves, choreographed by Sherrie Silver, were a blend of popular African and American dances, serving as a distraction from the violence in the background, a deliberate artistic choice to highlight the song’s themes.
8. A-ha’s “Take On Me”

The 1985 video for A-ha’s “Take On Me,” directed by Steve Barron, was groundbreaking for its use of rotoscoping. This technique combined live-action footage with pencil-sketch animation, creating a distinctive and innovative look. The process was time-consuming and intricate, involving tracing over each frame by hand. The video tells a love story that blurs the lines between reality and fantasy, aligning perfectly with the song’s dreamy synth-pop sound. Its success helped catapult the Norwegian band to international fame.
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9. Lady Gaga’s “Bad Romance”

“Bad Romance” showcased Lady Gaga’s flair for theatrical and avant-garde concepts. Directed by Francis Lawrence, the video featured a futuristic fashion show combined with a narrative of abduction and liberation. The intricate choreography and striking fashion choices, including the now-iconic Alexander McQueen armadillo shoes, were central to the video’s appeal. Gaga’s involvement in every aspect of the production, from concept to wardrobe, highlighted her commitment to her artistic vision. The video was a major hit, further solidifying Gaga’s status in pop culture.
10. Johnny Cash’s “Hurt”

Johnny Cash’s “Hurt,” a cover of a Nine Inch Nails song, is one of his most poignant videos. Directed by Mark Romanek, the video juxtaposes images of Cash’s younger days with his frail appearance in his later years, creating a powerful and emotional narrative about aging, loss, and legacy. Filmed in Cash’s own home, the House of Cash museum, the video featured personal artifacts and photos, adding to its authenticity. The raw and vulnerable portrayal of Cash in the video was a stark contrast to his earlier, more robust image, making it a deeply moving tribute to his life and career.
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11. Guns N’ Roses’ “November Rain”

Guns N’ Roses’ “November Rain” is one of the most ambitious music videos of its time. Directed by Andy Morahan, the video was based on a short story by Del James and featured a cinematic narrative intertwined with the band’s performance. The wedding scene, featuring Axl Rose and his then-girlfriend Stephanie Seymour, was a central element, filled with dramatic and romantic imagery. The video’s production was elaborate, with extensive sets and costumes, reflecting the grandeur of the song itself. “November Rain” remains one of the most iconic and memorable videos in rock history.
12. Sia’s “Chandelier”

Sia’s “Chandelier” is as famous for its video as it is for its powerful vocals. Directed by Sia and Daniel Askill, the video featured then-11-year-old Maddie Ziegler performing a mesmerizing contemporary dance routine. The choreography, created by Ryan Heffington, captured the song’s emotional intensity. The choice to have Ziegler represent Sia, who prefers to stay out of the spotlight, was both an artistic and a personal decision. The video’s raw and expressive performance helped elevate the song to a global hit.
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13. Taylor Swift’s “Bad Blood”

Taylor Swift’s “Bad Blood” video, directed by Joseph Kahn, was a star-studded affair resembling a high-octane action movie. The video featured a long list of celebrities, including Selena Gomez, Kendrick Lamar, and Lena Dunham, among others. The futuristic and elaborate set designs, along with high-end costumes, gave the video a distinctive, cinematic quality. Swift’s vision for the video was to create an empowering narrative about female solidarity and strength. The video’s success was amplified by its premiere at a major award show, creating massive anticipation and viewership.
14. Peter Gabriel’s “Sledgehammer”

Peter Gabriel’s “Sledgehammer,” directed by Stephen R. Johnson, is renowned for its innovative use of stop-motion animation and claymation. The video took a painstaking four months to complete, a testament to the dedication of the animators and the director. The whimsical and surreal imagery, including dancing chickens and a stream-of-consciousness journey through various visual landscapes, matched the song’s playful and eclectic nature. The video’s groundbreaking visuals and animation techniques have made it one of the most acclaimed music videos of all time.
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15. Missy Elliott’s “The Rain (Supa Dupa Fly)”

Missy Elliott’s “The Rain (Supa Dupa Fly),” directed by Hype Williams, is memorable for its unique and innovative style. The video is known for its use of the fisheye lens effect, which created a distinctive, exaggerated look. Elliott’s outfit, especially the inflatable black suit, became an iconic image in hip-hop fashion. The video’s surreal and futuristic aesthetic matched Elliott’s avant-garde approach to music and fashion. Her collaboration with Williams marked the beginning of a long and successful partnership, with “The Rain” setting the tone for Elliott’s visually creative career.
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