20 Apps That Gen-Z is All About

Gen Z, the digital natives of today, have a knack for finding the coolest, most creative apps that reflect their unique styles and interests. They’re using these apps to connect, create, learn, and entertain themselves in ways that past generations could never have imagined. Here’s a look at 20 apps that Gen Z is all about, from social media to productivity to fun ways to pass the time.

1. TikTok

Let’s be honest: TikTok is Gen Z’s kingdom. This short-form video app has taken over with trends, challenges, and memes that shape culture daily. Gen Z loves it for its easy-to-use editing tools and algorithm that seems to know exactly what they want to see. It’s a place for creativity, humor, and expression, with every scroll revealing something new and attention-grabbing.

2. Instagram (Especially Reels and Stories)

Instagram is still a staple, though Gen Z leans toward Stories and Reels rather than traditional posts. Stories allow them to share quick updates, while Reels lets them dive into TikTok-like content without leaving the app. It’s perfect for those who love visuals and want to keep their online presence looking sharp. With endless filters and creative tools, Instagram remains a favorite for curated aesthetics.

3. BeReal

BeReal is a new spin on social media that encourages authenticity. Every day, users get a random notification to post an unfiltered, real-time photo using both front and back cameras. No filters, no curation—just the raw, unedited moment. Gen Z loves it for the break from overly polished feeds, embracing the unpredictability and realness.

4. Snapchat

While Millennials may have moved on, Gen Z is still hooked on Snapchat for quick photo messages, Stories, and Snap Maps. The app is casual, fun, and a great way to keep in touch without the pressure of perfect photos. They also love the bitmojis and AR filters, giving snaps a little extra personality.

5. Discord

Originally for gamers, Discord has expanded to be the ultimate social app for Gen Z. With channels, voice chats, and the ability to create servers, it’s perfect for group chats about everything from gaming to homework. Gen Z uses Discord to stay connected with friends, participate in fandoms, and be part of niche communities.

6. Pinterest

Pinterest is a favorite for inspiration, with Gen Z using it for fashion, mood boards, home decor ideas, and everything in between. The app’s aesthetic visuals and organized boards allow them to curate their dream lives. It’s also an escape from the performance-heavy social media; Pinterest is all about personal expression and inspiration.

7. YouTube

Yes, YouTube is still alive and kicking with Gen Z, who uses it for tutorials, vlogs, music, and niche content like ASMR. Long-form content offers more in-depth entertainment compared to TikTok’s quick bursts. YouTube is also a top choice for anyone looking to learn a new skill, with videos on everything from coding to makeup.

8. Spotify (Especially Spotify Wrapped)

Spotify isn’t just a music streaming app; it’s a cultural phenomenon, especially with its yearly Spotify Wrapped feature that gives users a summary of their top songs and genres. Gen Z loves creating and sharing playlists, and Spotify’s social features make it easy to find new music based on friends’ tastes. Music discovery has never been more social.

9. VSCO

VSCO is known for its photo editing tools, but Gen Z also appreciates its low-pressure social sharing vibe. Unlike Instagram, VSCO doesn’t focus on likes or comments, making it a chill spot to share aesthetic photos without feeling judged. It’s an ideal app for those who love photography and self-expression without the noise.

10. Twitch

Twitch is the go-to app for streaming and watching live content, especially for Gen Z gamers. But it’s not all about games; creators also stream live cooking shows, art sessions, and “just chatting” streams. The live interaction makes it feel more authentic, and for Gen Z, it’s a fun way to feel connected to their favorite personalities.

11. WhatsApp

WhatsApp might not be as popular in the U.S., but globally, it’s essential for Gen Z’s social life. The app’s simplicity and free messaging are a big draw, and its group chat features make it easy to stay in touch. Plus, WhatsApp’s privacy features appeal to Gen Z’s growing concerns about data security.

12. Depop

Depop is a trendy online marketplace where Gen Z buys and sells secondhand fashion. It’s a mix of thrifting and social media, with users showcasing unique, often vintage styles. Gen Z loves it for its sustainable shopping angle and the chance to find cool, one-of-a-kind items. It’s the perfect app for anyone with a unique sense of style.

13. Twitter (aka “X”)

Despite its sometimes chaotic atmosphere, Twitter remains a favorite for quick updates, memes, and social commentary. Gen Z uses Twitter to stay informed, laugh at the latest viral tweets, and even engage in activism. It’s one of the fastest ways to catch trends, and the platform’s brevity makes it ideal for quick thoughts and reactions.

14. Co–Star

Co–Star is the app of choice for astrology fans, giving personalized horoscopes and daily updates based on the exact time and place of birth. Gen Z loves its direct, sometimes sassy horoscope notifications that feel personal. Astrology has become a big part of Gen Z culture, and Co–Star is their go-to for all things cosmic.

15. Goodnotes

For students and productivity enthusiasts, Goodnotes is a top choice for digital note-taking. It offers versatile, paper-like notebooks that are perfect for handwritten notes, diagrams, and study prep. Gen Z appreciates its clean design and organizational features that make studying or journaling more engaging on tablets.

16. Google Keep

Google Keep is a lightweight, easy-to-use note-taking app that Gen Z loves for its simplicity and functionality. Whether it’s reminders, grocery lists, or to-do tasks, the app’s sticky-note style layout makes it easy to organize thoughts. Its seamless integration with Google’s other services is also a bonus for staying productive.

17. Replika

Replika is an AI chatbot app that offers a conversational buddy who’s always there to listen. Many Gen Z users appreciate it as a safe space to share thoughts and feelings without judgment. The AI improves over time, learning your preferences, and can even offer helpful advice. It’s a unique form of self-care, making it popular for anyone looking for a virtual friend.

18. Duolingo

Duolingo has become the go-to language-learning app for Gen Z, thanks to its gamified approach and short, manageable lessons. Its friendly interface and rewards system keep users motivated. Plus, its community features allow users to compete with friends, making language learning more social and fun.

19. CapCut

CapCut is the ultimate mobile video editing app for Gen Z, with powerful editing tools and templates designed to create professional-looking videos in minutes. It’s a favorite for TikTok and Instagram creators who want to make polished content on the go. From transitions to music syncing, CapCut makes creativity accessible.

20. Yubo

Yubo is like a mix of Snapchat and a virtual hangout space, allowing users to make new friends through live video chats. It’s designed for socializing, and Gen Z appreciates the chance to connect with people globally. With its focus on community and real-time interactions, Yubo has become a favorite app for digital social butterflies.